MINI
Blue Bell Wilmslow
Dean Row Road, Wilmslow. SK9 2TA
t: 01625 527527
t: 01625 527527
News
- Blue Bell Wilmslow Drives the Ultimate Customer Experience
Blue Bell BMW and MINI in Wilmslow recently held a staff event dedicated to further enhancing customer experience of the brands.
The training took place after dealership hours and involved the vast majority of its 100 employees.
Through presentations and activities, Blue Bell employees worked through the philosophy of increasing the whole life value of the customer by ensuring needs are met by delivering the highest possible standard of customer service.
They were also asked to submit ideas on how to drive loyalty and increase positive experiences – many of which are currently being implemented.
In 2009, customer satisfaction results show that a staggering 90 percent of Blue Bell BMW customers would recommend their dealer and just over 90 percent of MINI customers would do the same.
Jason Shenton, Sales Director at Blue Bell Wilmslow says; “The event was a great success and employees left the evening even more aware of the importance of customer service as being our number one priority. It is everyone’s responsibility to continually think how better to meet the needs of and look after our customers.”
Page created on 3rd February 2010
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